Our Story

Our story
At Queen’s Shop, we believe in a new kind of beauty. 
Beauty that harvests the land without harm. Beauty that celebrates individuality. 
Beauty that matches your moral code.
“Hi, I’m Alicia.
Six years ago, I founded Queen’s Shop to create a place within the beauty industry where sustainability and community could co-exist. Far from the traditional salon with its gender conformity, ego, and intimidation, we’ve built an inclusive space where you feel safe and supported to be yourself and feel your best. 
From our salon’s ethos to our products and packaging, everything we do is about being good to you and good to our planet. 
We dream of a future where we’re more connected to each other and to nature. That’s why we stand for authentic beauty, collective humanity, and respect for the environment. 
Thank you for being here. We couldn’t do it without you.” 


Our mission
To provide inclusive beauty care whilst positively impacting the environment and the community. 



Transparency
The standards for sustainable and environmental integrity change as new initiatives and technologies emerge. We will always openly disclose where we are on our sustainability journey, where we’re going, and where we can do better. 
Our 2021 goal is to become a B Corp. This will show we meet the highest standards of social and environmental policy and mark our entry into a global movement of business as a force for good.